Tuesday, 27 January 2015

Evaluation Question 4 - ' Who would be the audience for your media product? '


The audience for my product would be mainly teenagers. This is for a number of reasons. I want my audience to be teenagers as teenagers are stereotypically known for going to the cinema with their friends and watching horror films on television when they get together at one another's houses. I found this information from a website called; 'http://www.theguardian.com/stage/2013/sep/26/teenagers-theatre' and their website states this....


The appetite for theatre among young people is striking. In age terms, 87% of 16- to 19-year-olds said they were likely to see something at a theatre, compared with 66% of 45- to 54-year-olds. More generally, 63% of people had been to the theatre in the past year, while the figure was 53% for music concerts and 47% for a sporting event. "


These statistics state that teenagers are the primary audience for the cinema/theatre. Therefore, if teenagers are the main audience for my film, then my film is more likely to receive bigger viewing and therefore more revenue. If I receive more revenue than my budget and expenditure, then I will make profit.

My audience will be mainly females. This is because I took a very similar product to mine, Annabelle. According to a website women made up 60% of “Gone Girl’s” opening crowd and 51% of “Annabelle’s” premiere audience. (Source; http://variety.com)

The audience will be teenagers as the main character in my film is a teenager. I think this is appealing to teenagers because it gives the teenage audience something to relate to. dress sense, decisions, teenage language and how the character acts in general. I think its important to have particular elements of my film to relate to my audience so that it becomes more interesting and relative. A similar film to mine, Annabelle, grossed $84,273,813 which shows there is clearly a large market for horror.

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