Evaluation Question 4 - ' Who would be the audience for your media product? '

The audience for my product would be mainly teenagers. This is for a number of reasons. I want my audience to be teenagers as teenagers are stereotypically known for going to the cinema with their friends and watching horror films on television when they get together at one another's houses. I found this information from a website called; 'http://www.theguardian.com/stage/2013/sep/26/teenagers-theatre' and their website states this....


“The appetite for theatre among young people is striking. In age terms, 87% of 16- to 19-year-olds said they were likely to see something at a theatre, compared with 66% of 45- to 54-year-olds. More generally, 63% of people had been to the theatre in the past year, while the figure was 53% for music concerts and 47% for a sporting event. "


These statistics state that teenagers are the primary audience for the cinema/theatre. Therefore, if teenagers are the main audience for my film, then my film is more likely to receive bigger viewing and therefore more revenue. If I receive more revenue than my budget and expenditure, then I will make profit.

My audience will be mainly females. This is because I took a very similar product to mine, Annabelle. According to a website women made up 60% of “Gone Girl’s” opening crowd and 51% of “Annabelle’s” premiere audience. (Source; http://variety.com)

The audience will be teenagers as the main character in my film is a teenager. I think this is appealing to teenagers because it gives the teenage audience something to relate to. dress sense, decisions, teenage language and how the character acts in general. I think its important to have particular elements of my film to relate to my audience so that it becomes more interesting and relative. A similar film to mine, Annabelle, grossed $84,273,813 which shows there is clearly a large market for horror.

Evaluation Question 3 - '•What kind of media institution might distribute your media product and why?'

My film is similar to Annabelle. Why? Because my film has used the typical conventions of a doll that is believed to be the cause of miss happenings and exposing the house my character lives in to ghostly figures and paranormal activity. Annabelle was distributed by Warner Bros. (New Line Cinema) Warner Bros are clearly interested in distributing horror films with typical conventions and nothing particularly challenging, its all very conventional.











My film is fairly conventional too and is not particularly unique. To create the film Annabelle it cost $6.5 million. This is a lot of money considering there are no real eye openers in terms of expensive effects or scenes. It’s all filmed in a friendly typical town with a typical family and all the effects or paranormal effects are mainly just green screened. My film contains similar effects such as the green screening however I have done the opposite, I have inserted figures into the footage where Annabelle producers have masked people put, to create the illusion to the audience that the strange events are happening on there own. My film would cost around £4.2 million. This is because my film is very similar in terms of effects, scenes, characters, props and mis en scene and Annabelle cost around $6 million, I have changed the currency as I have produced my film in the UK and it comes to approximately £4.2 million. My film should be released worldwide in over 30 countries.

 They all have the same release date and therefore I will release my film on the same date worldwide, this is because once the film is released it is venerable to piracy and therefore massively decreases film profit as people watch it for free at home. My film will be exhibited in cinemas in the countries, which Annabelle was most popular in (top 20). My films rating are going to be brilliant in terms of all time worldwide rating because the film Annabelle is 9^th worldwide lifetime and it has only been released for around 8 months. This is compared to films that have been released for around 5 years, which is brilliant.

Hollywood in 1920’s created a lot of horror films and basically created what we see today, they shaped the way horrors work and created the conventions, and since the 1920’s horrors have just been reproduced with the same conventions and very similar narratives. This is because the 1920’s in American Hollywood were believed to be the ‘Golden Age Of Hollywood’ and the audience wanted to see more of what Hollywood was producing. Therefore Hollywood created more of the same films more or less and the audience loved it.  Horrors were and still are appealing to the audience because of the old fashioned conventions and how they are linked in with the modern day storyline and how it relates to the audiences every day lives.  

How it works is my small production business 'RedFish' will request finance off the large distribution company such as Warner Bros. Once my business request the 5 million (maximum)off the large distribution company and then we produce the film, assuming we are granted the 5 million pounds of Warner Bros. They listen to the narrative, review a plan and assure the finance requested is reasonable and then the choose whether to grant. If they do then RedFish will produce the film and give it to Warner and Warner will distribute it to cinemas, sky store box office, advertise it etc. Then RedFish will get a percentage of the films gross profit, e.g. if the films gross profit is a billion pounds, then RedFish may receive 70 million.     

Evaluation Question 2 - 'How does your media product represent particular social groups? '

My product is based around a teenage boy who has psychological problems and believes something greater than him is controlling things that happen, and they are. I use the representation of gender. The stereotypes of how teenage boys dress around the house. My characters costume was a plain white t shirt (slightly creased & food marks) and boxer shorts. This is so teenage boys can relate to the character but also the audience in general as they're aware that teenage boys dress like this around the house. There is also a stereotype that the average middle class teenage boys are lazy and plays console games, lay around and eat. This matches the convention of this stereotype by the way he dresses. However there is no real male representation, as it is a solo acted opening. Male representations usually include men being; in control of themselves, others, financially independent, aggressive and protective. 




However i could also argue i challenged the conventions and representations of Teenage boys because teenagers are typically seen as an overall 'youth' group. As you can by the images 'youth's' are typically seen as mischievous and troublesome. They are stereotypically seen to often party or 'hang around' lazily all the time. I have challenged the representation of this because this boy is different, this to emphasise to the audience he is isolated to people around him (hence the lack of characters in the opening) This works hand in hand with the fact he has psychological problems. 

 

Evaluation Question 1 - 'In what ways does your media product use, develop or challenge forms and conventions of real media prodcuts?'

(20) Story Board

Cinematics of scenes (long shot)           Shot of the summer house (long shot)          Shot of character filming himself (MS)

First three shots in my film opening are cinematic shots of the setting, it features a swinging hammock, from two perspectives (Long Shots) and then a Extreme Long Shot of the house where the opening of the film is set. The first frame shown in the top left is a shot of the house and the cinematics of the house, the next scene after the films is where the character is making a video diary in his summer house. The third frame is a scene where he is filming the video diary entry on a chair. 

   Bathroom shot (long shot)                         Landing ghost scene (medium shot)          Bedroom scene (medium long)

This scene is a clip of the character experiencing the paranormal activity. In the first frame he is in the bathroom hearing strange psychological noises in his head. (long shot)  The second frame is the character walking across the landing as a ghosts appears behind him, this is a medium shot. The final frame on the right is where the character rushes into his bed and hides under the covers.

 The first frame on the left is where my character confronts what he believes to be the demon that seems to be causing him the distress and paranormal activity. In the second frame it has a point of vie shot from the doll he is talking to, this varies between a view angles including a rear angle (long shot) and side view angle (medium shot) and a point of view shot from the doll which is a close up. The final frame is where the character gets dragged back by an unknown force which he told the audience about in the video diary and then a ghostly figure comes over to him and hovers above him and that is the first scene in my film. The opening.

Coursework feedback

Excellent studio logos created using after effects show sophisticated technical skills with effects and animation graphics. Shots are imaginative using mise-en-scene and props to create very effective opening shots that make up a title sequence. A filter of fog enhances the atmosphere and the near professional look of the sequence. The accompanying music provides an eerie soundtrack.  The title sequence follows the conventions of the medium and is followed by a shot of the narrator addressing the camera which has been edited effectively to look like a handycam footage in the style of the genre of horror it is influenced by. Some lip synching issue sin this sequence but effects are once again very effective and the script shows effective planning. Music and sound effects play a major part in building the tension and are edited effectively. The ghost then appears in another excellent use of visual effects.  There is excellent technical skill demonstrated in all areas showing an excellent understanding of the task and an awareness of the techniques available in the film-making process.  The lip synching is a weakness that could be addressed but the technical skills shown elsewhere is excellent.

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Final Cut -opening sequence